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The Power Of Viral Marketing
The Power Of Viral Marketing
By Peter Dobler, Sat Dec 10th
Copyright 2005 Peter Dobler When I first heard of the term I thoughtimmediately of a virus. No, not the flu, a computer virus. Iavoided like the plaque. I'm sure many of youare doing the same thing. Every email labeled viral marketinggot trashed and I immediately run an anti virus check on mycomputer. It actually took me long time and the convincing words of a dearfriend of mine to change my attitude towards viral marketing.Call it ignorance, but I just didn't have the confidence insomething that sounds like it wants to harm me.
Today my whole world changed and now I'm an active advocate topromote viral marketing. The concept is not new and it wascreated by the brightest minds in the business. Viral marketing capitalizes in the sharing habits of the humanbeings. It's quite extraordinary. We all tent to share withfriends and family the bargains or freebies we were able to get.If we can copy the freebie we will do it and give it to ourfriends and family. Take the music industry as an example. Ok, we established that is giving out free stuffand that this free stuff will be passed around. So how do youcapitalize on something everybody expects to get for free? Youdon't. You just use the freebie as an advertising vehicle. See, once you started giving out software or a book for free, itwill snowball from there. Granted that the software is any goodand the book provides some value. There is no telling on howmany copies of your software or book will float through theinternet. The only thing you now for sure, it takes some time togain momentum. Take Hotmail as an example. Hotmail build its empire solely onviral marketing. Every email you send had a little line at theend advertising
free email from Hotmail. That's it. No expensivemarketing strategy, no TV ads, nothing but a little advertisingline at the end of every email. It took years of buildingmomentum, but today Hotmail is a giant pulling in billions ofdollars every year. I'm not expecting to repeat Hotmail's success with my littleviral marketing project, but I'm convinced that sooner or laterthe profits will come. It is simply a matter of time. All youneed is a good product that you control and be able to give outfor free. Make sure that you will be able to place youradvertising on the front page of the product. You can advertise your newsletter, your web site, productsyou're selling, anything you will make a profit if somebodyclicks through the advertising on the freebie. I spare you withthe details why the same ad advertised through viral marketingis so much more effective than regular advertising. Just one thought. Would you click on a single ad embedded in asoftware or book send to you by a friend you trust? Of courseyou would. There is nothing suspicious about this. It's yourfriend who recommended this in the first place. On the otherhand nobody actually clicks on advertising popping up on strangeweb sites you never heard of before. Now you see why I like so much. Quite frankly Ibelieve in the future it is the only marketing that works. SPAMfilters and popup blockers already make it almost impossible toget through to our prospects and it will not get any better. Prepare your self for the future and implement viral marketingtoday. You will be glad you did. About the author:Peter Dobler is a 20+ year veteran in the IT business. He is anactive Real Estate Investor and a successful Internet businessowner. Collect more software and bonus content for your own website at http://www.peterdobler.com or send a blank email tomailto:pdobler@getresponse.com
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