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Viral Marketing Techniques Every Web Site Should Be Using
Viral Marketing Techniques Every Web Site Should Be Using
By Titus Hoskins, Fri Dec 9th
b>Viral Marketing Techniques Every Web Site Should Be Using Viral marketing can work wonders for any business, web site orproduct. It can be a great source of sales leads, one-way linksand targeted traffic. Yet, many marketers are not taking fulladvantage of this 'viral factor' in their marketingefforts. How about you? Are you using any methods withyour web site? Or does the word 'viral' make you cringe?
Many people believe 'viral marketing' is a myth, one of thoseInternet follies that only happens on rare occasions when somefantastic product or site comes along. In reality, techniques can be used by any website - big or small. They can be used by any marketer who takesthe time to put some simple steps into place. Viral marketing'done right' can have many benefits. It will: -increase your link popularity (often one way links) - increasetargeted traffic to your site - build your brand recognition -create targeted leads for your products - automate yourmarketing efforts Here are some simple techniques you can try withyour web site, product or business: 1. Word of Mouth - We have all seen this phenomenondisplayed with many products . People spread the word about somegreat movie or gadget and suddenly everyone knows about it.Human nature dictates we tell our friends about some greatproduct we have bought or found. Nature of the beast, it's justthe way we are - so why not take full advantage of it? If you have a web site - put up a simple 'tell a friend' form soyour visitors can easily tell others about your great site. Easyand very simple to do but many webmasters don't do it.Similarly, if you have a newsletter, service, product or withany aspect of your site - just include a few sentences at theend of your copy - asking very politely, "if you found thisservice, product or web site helpful - why not tell yourfriends, family and colleagues about it." 2. Branding - Make sure you have a logo on your site orproduct. Branding your site is very important if you want yoursite or product to be noticed and talked about. For that matter,a catchy brand name can be a 'viral technique' in itself - sotry and come up with one that springs from the lips with adistinctive ring to it! People recognize brands, it gives them a clear image of yoursite or product. Include your brand or logo on every page ofyour site and on every product, service, material coming fromyour site or business. 3. eBooks - Savvy marketers jumped on this new inventionvery quickly, they knew the 'viral' power of these littleebooks. Ebooks are electronic files that can be downloaded fromany web site and distributed easily around the web. You can alsohave
other webmasters or marketers, 're-brand' these ebooks withtheir own links. High quality ebooks get passed along veryquickly and are great viral tools. Anyone can write a simple ebook on the topic of their site. Ifyou can't write, just get permission to use a collection ofarticles from the numerous 'article directories' on the web suchas www.ezinearticles.com or www.goarticles.com . Ebook compilingsoftware (in both .exe or pdf format) is relatively cheap or canbe found for free on the net. Just Google to find it! 4. Viral Software - Some simple software products orapplications can be very viral, often passed around ordownloaded from the web by thousands each day. These have to beuseful or handy products that the users will desire -ecalendars, organizers, personal planners, link checkingsoftware, and so on. Many are desktop products that sit on thecomputer user's desktop - prime location in the marketing arena. And the best examples of this kind of viral software have thecompany logo, sales message and contact email - with LIVE LINKSto all of the above - conveniently displayed within the product.These simple software programs can be great viral promotionaldevices that spread like wildfire across the web. (get anexample of this below in the author's resource box) 5. RSS - Newest player in the viral game! RSS whichstands for 'Really Simple Syndication' and just by the nature ofwhat it does; RSS is an awesome viral tool. Originally used bynews organizations to syndicate their news stories, it isusually associated with Blogs because blogs use an RSS feed todistribute their content. Good quality RSS feeds are picked upand displayed by different web sites all across the web. Since Microsoft has announced the next version of Windows willhave RSS integrated into its operating system, new RSSapplications will take to heights that have notbeen witnessed before. Alert marketers are already gearing upfor this viral explosion. You should also be gearing up for RSS if you haven't already.Using a simple site like blogger.com (owned by Google) will giveyou a basic blog and RSS feed to spread your message or productto all interested parties. These are just some viral techniques that will help increaseyour web presence. They will also boost your traffic andincrease your links. Used properly, these viral techniques willalso spread your web site, product or service around the globe. What more can you ask for? About the author:Get a Free DATEwise eCalendar & Personal Planner for yourDesktop. It's a perfect example of 'viral marketing' in action!Click here for Free Desktop Calendar Copyright © 2005 Titus Hoskins of Free Marketing Tools Thisarticle may be freely distributed if this resource box staysattached.
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