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Viral Marketing Strategies
Viral Marketing Strategies
By Herman Drost, Fri Dec 9th
One of the most time consuming aspects of online marketing isfinding the most effective strategies to attract visitors toyour web site. If you set up a campaigncorrectly, you have the opportunity of gaining 1000s of visitorsfor years to come. Definition of viral marketing This is the online term for word-of-mouth advertising. Youprovide something that encourages others to spread the wordabout your product, quickly and inexpensively with little efforton your part. This potentially creates exponential growth in themessage's visibility and effect. The message spreads in a viralform in a manner similar to the spreading of a common cold virusfrom person to person.
One example of successful is Hotmail, whichbegan offering free e-mail accounts, with a link back to HotMail at the end of every e-mail message sent by one of itscustomers. That spread the word about the service like a virus,with every customer a virtual "carrier" of the message. Benefits of Viral Marketing 1. Free advertising 2. Short term gains - gain immediate visitors. 3. Long term gains - attracts visitors for years to come. 4. Causes exponential growth - reaches a large audience. 5. Automate your marketing methods - set it up once and forgetabout it. 6. Inexpensive to set-up - it primarily involves some investmentof time. 7. tools are easy to develop i.e. you can createan e-book without knowing how to write. 8. Quickly build your reputation. 9. Easy to combine with other marketing methods - i.e. includeas a bonus with other products. 10. Increase targeted traffic to your web site. Viral Marketing Strategies 1. Write articles - allow people to reprint your articles ontheir web site, in their ezine, newsletter, magazine or e-books.Include your resource box and the option for article reprints atthe bottom of each article. Make sure that the link in yourresource box is live so that all people that use your articlewill link back to your site. 2. Create a free e-Book - give your e-book away to your visitorsand other editors or webmasters within your target market.Encourage them to pass it on. Insert ezine subscription links oraffiliate links to the products throughout your e-book.Subscriptions to your newsletter will increase in proportion tothe number
of places your e-book is placed. 3. Set up an affiliate program - affiliate programs provide afinancial incentive for other sites to link to yours. Make sureyour commission is enough to make this attractive to web siteowners. As the number of affiliates increases, so do yourvisitors and sales. 4. Getting sites to link to your site - you can receive ongoingtraffic from other sites by asking them to link to yours. Ifit's a site that already has lots of traffic, you will see animmediate increase in traffic to your own site. Only contactsite owners who have products that compliment the products onyour site. 5. Send out news releases - create a free service or productthat is available on your site. The most important aspect is tohave a truly newsworthy event, contest, free service, or digitaldownload. If your news release is carried by just 5% of themedia you send it to, you could have your URL in front of tensof thousands of readers quite inexpensively. 6. Viral software - offering a free download of a script,e-book, calendar, etc is an effective method for gaining newsubscribers to your ezine. You can also market your product byincluding your logo or marketing message with your download. 7. Create an e-course - give your visitor numerous chances torespond to your offer by creating an email course or courses.You accomplish this by writing a series of small articlesoutlining the benefits of your product, then distribute themautomatically over several days or weeks with an auto responder.This can be set up automatically for the product or ezine youare promoting. 8. RSS Feeds - this is a relatively new method.RSS stands for "Really Simple Syndication". It was originallyused by news organizations to syndicate their news stories. RSSFeeds are now used to automatically distribute content to blogs.They can also be used to distribute articles to web site ownersand ezine publishers throughout the web. Conclusion Using these strategies will help boost your webpresence, by rapidly increasing web traffic, gaining more linksand building your reputation as an expert in your field. About the author:Herman Drost is the Certified Internet Webmaster (CIW) owner andauthor of http://www.iSiteBuild.com. Affordable Web SiteDesign and Web Hosting. Subscribe to his "Marketing Tips"newsletter for more original articles.mailto:subscribe@isitebuild.com. Read more of his in-deptharticles at: http://www.isitebuild.com/articles
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