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Viral Marketing
Viral Marketing
By Rajitha Dahanayake, Sat Dec 10th
What is Viral Marketing? “Viral marketing is word of mouth marketing on the web. In otherwords it is the “e” term for word of mouth marketing.” Viral marketing was born in 1996. messagesreceive 5 –15% click through rate. 57% say word of mouth orviral marketing-+ is their main source of information about newwebsites.
The Classic Example… The classic example of is Hotmail.com, one ofthe first free Web-based e-mail services. E-mails sent usingthis service contain an advertisement for Hotmail at the bottomof the message. Power of Viral Marketing… This medium could be used to spread the word about your businessamong the target audience. The essence of it is that you empowervisitors to your website to tell other people about your companyand your site. You provide something that encourages people tospread the word, and momentum builds. What’s great about viralmarketing is that it is low effort and low expense. Viral marketing is more powerful than third-party advertisingand you can expect a good conversion rate because it conveys animplied endorsement from a friend. People who visit your websiteas a result of will have good impression aboutyour company or the product because someone has recommended itto them. Forms of Viral marketing… We can identify two most common forms of asservice and incentive based models. Service Based In the service based model consumer has to spread theinformation about the company or the product to his / herfriends in order to get the service. Netscape Instant messaging is an excellent example of aservice-based model. Also some search engines and directoriesuse this model to list websites. Some companies use this modelto provide access white papers. Incentive Based Incentive-based
models provide consumers cash, credit, or otherrewards for spreading company information to friends. This modelis encouraging people to spread the message actively because ofthe incentives. Incentive based campaigns willcost more than the service-based campaigns. Viral Marketing methods and techniques… Viral Marketing works best in combination with e-Mail marketing,since e-Mail marketing provides with a greatcommunication medium. You can use e-mail to spread the message.This could be done by sending e-mail messages to individuals orby joining e-mail discussion groups. Most of the service basedviral marketing campaigns are using e-mail as the maintechnique. Another medium to carry out your campaign isthrough message boards and discussion forums. It is important toidentify message boards and discussion forums relevant to yourindustry, product or service. By participating in these messageboards and discussion forums you can create awareness of yourcompany among the target audience. Writing articles is one of the powerful ways to spread yourmessage. All you need to do is allow people to republish it forfree, as long as they include a paragraph at the end of thearticle containing details of your company. This method iswidely used by companies providing professional services likesearch engine marketing and web advertising. Freebies, Giving something away for free is another powerfulmarketing method available. Giving away a free something likee-book, mouse pad will encourage people to spread your message. About the author:Rajitha Dahanayake is a guest writer forhttp://www.emarketinganswers.com, providing free, comprehensiveemarketing resources and online promotion tools. He has over 4years experience in Internet Marketing. He is a Member(MCIM) ofThe Chartered Institute of Marketing UK and a professionalmember of eMarketing Association (eMA) as well as InternationalInternet Marketing Association (IIMA).
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